Out-of-home advertising, commonly known as OOH, comprises various forms of advertisements found in public spaces outside of residences. It encompasses a wide range of advertising mediums, including wallscapes, transit ads displayed at subway stations and bus stops, digital billboards on taxis, and roadside billboards along busy highways.

In this advertising ecosystem, vendors offer advertising space for sale, while agencies like ours assist a diverse clientele, ranging from major record labels and movie studios to small local businesses, in acquiring this advertising real estate. Out-of-home advertising serves as a versatile platform for marketing campaigns, whether they are aimed at boosting sales, introducing new products, or promoting special events—virtually any advertising objective can be achieved through this medium.

Outdoor advertising has its pros:

• Great value, with low pricing compared to other media.
• It’s a growing industry, rebounding quickly after a pandemic dip.
• Excellent for targeting a guaranteed audience.
• Few regulations to navigate with the right agency.
• Proven to engage and convert potential customers.

Cons are few but may include:

• Ongoing controversies with digital billboards.
• Measurement methods vary across outdoor advertising types.

Success in advertising depends on your industry and objectives. Billboards are generally a reliable choice. Digital billboards grab attention, while mobile billboards access unconventional advertising locations. Transit advertising targets commuters on the move, and in-theater ads reach a captive audience. In essence, there’s no inherently ineffective form of outdoor advertising.