Digital Marketing agency Services
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When you engage in online advertising campaigns to promote your products, services, business, or elevate brand visibility, you’re actively participating in the realm of online advertising.
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Pay Per Click/ PPC Search Advertising
PPC, or Pay-Per-Click, is a digital advertising method where businesses pay for each click on their ads. Paid search advertising is a common form of PPC. In this type of advertising, companies bid for ad placement on search engine results pages like Google, Bing, etc. When users search for keywords related to their business, the ads appear at the top of the results. The search engines charge less for highly relevant ad campaigns, and the lower the cost per click, the more profitable the PPC campaign becomes.
Display Advertising
Display advertising is a common type of digital advertising that uses images, videos, logos, graphics, and multimedia to guide users to a specific webpage. It’s often used by marketers to boost brand recognition and retarget visitors who have previously been to a website. To enhance clicks and conversions, display ads aim at people with particular characteristics. Unlike search advertising, digital ads can show up on various websites in different formats and sizes. Some examples of display advertising types include:
- Web Banner Ads: These are the banners you see at the top of a webpage.
- Pop-up Ads: They appear when you open a webpage, but they’re less popular due to being seen as annoying.
- Floating Ads: These come and go after a set time.
- Text Ads: Simple text boxes, like Google ads.
Social Media Ads
Social ads provide the quickest route to engage with your desired audience on specific social networks, ensuring that your brand appears in their feeds. Major social platforms offering advertising options include Facebook, Instagram, LinkedIn, YouTube, Twitter, Snapchat, and more. Leading brands are discovering inventive approaches to utilize social media for sharing their experiences with customers.
Quick Answers
Frequently asked questions
A PPC ad network, like Google Ads, places ads on digital platforms. Advertisers pay when users click, offering precise targeting options.
PPC ads are commonly found in search results, social media, and on third-party websites. They offer precise targeting and budget control, making them favored options for online advertising.
The primary display format is the banner, although rich media, online video, full-page sponsorships, and various other formats are also available
